Educational 1 May 2025
Some companies blend into their industry. Sol has spent 35 years redefining ours. From the beginning, we’ve illuminated the world on our own terms, challenging expectations of what solar lighting can achieve. While others rush to capitalize on growing demand with copycat solutions, we’ve remained committed to our belief that exceptional solar lighting requires exceptional thinking.
Our brand refresh and new tagline, “A Different Light,” isn’t just clever wordplay—it’s a nod to the approach that’s distinguished us from day one. We see challenges differently. We design differently. We collaborate differently. And most importantly, our lights perform differently, illuminating outdoor spaces effectively, sustainably, and long after inferior systems have gone dark.
As we celebrate this milestone year, we’re reflecting on the qualities that have established Sol as not just a pioneer, but a trusted leader in solar lighting. The landscape has evolved dramatically since our founding, but our commitment to pushing boundaries remains unchanged. The difference is in our DNA, and it shines through in everything we do.
As the original solar lighting manufacturer, Sol brings 35 years of expertise to every project. It’s more than a number—it represents thousands of installations across the globe, each one adding to our collective knowledge. We’ve seen what works, what doesn’t, and how to design for long-term success in every environment, from the Sun Belt to northern latitudes, bustling cities to remote off-grid sites.
Over the decades, we’ve evolved alongside every technological advancement—from more efficient solar panels to higher-density batteries to the LED revolution. Each leap has shaped our system design; each installation has refined our energy management software. The result? Our customers don’t just get a solar light—they get decades of innovation and progress built into every system.
Not all solar lighting is created equal, and a one-size-fits-all approach simply doesn’t work. When companies push generic solutions without considering local conditions and project needs, the results are predictable: underpowered systems that dim prematurely, batteries that fail quickly, and installations that undermine confidence in solar lighting.
At Sol, we do things, well, differently. Every system is tailored to its unique location, climate, and requirements. We fine-tune every element, from battery capacity and panel size to custom operating profiles, to ensure reliable, year-round performance. This attention to detail means our systems work exactly as intended, building trust with every installation.
We believe specialized expertise produces better results. While many solar lighting companies use cheap imported components or attempt to manufacture their own fixtures, we’ve partnered with top-tier, US-made fixture manufacturers who know lighting as well as we know energy management.
This strategic choice elevates the quality and distribution of light our systems deliver. By uniting best-in-class solar technology with premium LED fixtures, we create systems in which every component is tested and perfected by experts, resulting in illumination that outperforms the competition.
Innovation has been the cornerstone of Sol’s 35-year journey. While others follow well-trodden paths, we’ve consistently pushed the boundaries of what solar can do. From our earliest designs to today’s smart, sophisticated systems, our engineering team remains at the forefront—innovating, testing, and refining to maximize efficiency and reliability.
This drive stems from a clear purpose: making solar lighting accessible to more communities across North America. By improving energy collection, storage, and system intelligence, we’ve expanded solar lighting into regions previously considered impractical, creating sustainable infrastructure that enhances usability and safety while minimizing environmental impact.
At Sol, our 10-year full-product warranty—the best in the industry—is backed by 35 years of proven reliability. This comprehensive coverage isn’t just a policy; it reflects our confidence in our systems and a commitment to the customers who rely on them.
When customers choose Sol, they’re partnering with a company that stands behind its work for the long haul. Our enduring presence in the industry, combined with our partnerships with established fixture manufacturers, delivers an unmatched level of dependability that matters when investing in infrastructure meant to last for decades.
The future of solar lighting will be shaped by those who dare to do things differently. Our brand refresh reflects where we’ve been and is a commitment to where we are going. With every innovation, project, and partnership, Sol continues to bring a different light to the industry—one that is brighter, smarter, and more sustainable.
